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New Faces
Pokorná, Barbora ; Brožka, Petr (referee) ; Kvíčala, Petr (advisor)
The project New Faces is a series of portraits dealing with the theme of identity and its loss, human individuality and the phenomenon of ideal of beauty. Each of paintings depict different views on the same face, base on personal confessions of portrayed and his friends. Thus we can observe confrontation of the "subjective" and the "objective", where this supposed "objectivity" acquire the relative value in the context of other pictures. The project points to the problem of self-perception and it explores how human perception distorts the reality, especially if more factors (than just a visual image of reality) affects the person.
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The Evolution of the Beauty Ideal Portrayal in the Media for Adolescents since 2005 to the Present
Lůžková, Daniela ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of the thesis is to describe the development of the portrayal of the beauty ideal in the Czech media for teenage audience from 2005 to the present. The theoretical part of the thesis captures the historical transformation of the ideal of beauty and its current meaning for individuals and society, as well as the conclusions of existing studies on the concept of the ideal of beauty in the media, both printed and online. The data source for the analysis were randomly selected copies of magazines for teenagers (Bravo Girl, Dívka, Top Dívky, JJ), as well as YouTube videos and Instagram posts of well-known Czech influencers. Qualitative analysis, specifically grounded theory, is used as a research method. The research showed that in printed media, the concept of the ideal of beauty was narrowly defined and did not allow many exceptions, throughout the whole examined period. Anything outside of this narrow view was framed as a problem to be solved. In new media, the current definition of the standard of beauty has been gradually eroded, among other things, by the body positivity movement. The theme of beauty has diversified, diversity is admitted, and former imperfections are framed as normal manifestations of the human body. The same time, however, the current media content still repeats...
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Body dissatisfaction v adolescenci
Pauschková, Nikola
This text deals with somewhat disturbing but massively distributed phenomenon of body image dissatisfaction, which is most prevalent among adolescent girls, but penetrates also among women and most recently even men of basically all age. On the basis of dialogue with three nineteen-year-old women, the author attempts to unravel the reasons of this phenomenon as well as describe its potential negative consequences which may unexceptionally result in serious health issues.
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The influence of social media on eating disorders in today's youth generation
SLUNEČKOVÁ, Martina
The aim of this bachelor thesis was to investigate how social media may influence the development of eating disorders in today's youth. The thesis is theoretical and practical. The theoretical part deals with the group that is the focus of the thesis, namely young adults. Also, the theoretical part includes the definition of concepts such as social media, eating disorders and, last but not least, their possible interrelation, or the influence of social media on these disorders. The practical part describes the research, which took the form of semi-structured interviews. The aim of the practical part was to describe the influence of social media on the emergence and development of eating disorders in women aged 20 to 25 years.
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The influence of the social network TikTok on the body image of adolescents in the Czech Republic
Chrastilová, Aneta ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
In today's digital era, social media is becoming increasingly influential. The popularity of the social network TikTok is increasing, especially among adolescents, and is thus affecting various areas of their lives. One of these areas is body image, the perception of one's own body. Adolescents in particular attach great importance to appearance. The topic of this bachelor thesis is the influence of the social network TikTok on the body image of adolescents in the Czech Republic. The theoretical part of the thesis describes the social network TikTok, provides insight into the issue of body image and the ideal of beauty, and also presents existing research on the influence of media on body image. The practical part of the thesis is carried out in the form of qualitative research, specifically through semi-structured interviews. The respondents are both male and female, aged 17-22, who are TikTok users. The aim of the research is to find out how adolescents in the Czech Republic perceive the influence of TikTok on body image. The research seeks to capture their personal experiences, perspectives, and attitudes to better understand this issue. It also focuses on the subjective perception of body image among teenage TikTok users, the content they consume on TikTok, and the ideal of beauty they believe...
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Sexist portrayal of women in marketing communication: differences in the perception of sexist advertising between women and men of generation Z
Brázdilová, Eva ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the sexist portrayal of women in marketing communication, focusing on whether sexism in advertising is perceived differently by women and men of Generation Z. Despite the significant influence of advertising on social attitudes towards gender, there is a lack of academic texts on how people perceive and respond to sexist advertising. This thesis consists of three parts - theoretical, methodological and research, which provide an overview of the theory of sexism, the different forms of sexist portrayals of women in advertising, means of fighting against sexism and its regulation, research methodology and analysis of research findings. The research was conducted through semi-structured interviews with Generation Z respondents to obtain qualitative data on their views on sexism in advertising. The discussion of the research findings provides insight into the attitudes and perceptions of Generation Z towards sexist portrayals of women in advertising and offers important implications for the advertising industry and society as a whole. The gathered data shows that both genders view sexist portrayal of women in advertising in a similar way, which is negative. The only significant difference was men's lower ability to recognize sexism.
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Patterns of social network use in young adults with an eating disorder at the Anabell Center
Sloviaková, Kateřina ; Šťastná, Lenka (advisor) ; Pavelcová, Zuzana (referee)
Background: Social networks are a phenomenon of today's time. Current scientific research is devoted to the possible effects of using social networks. One of the serious impacts is the effect on self-perception and the negative consequences resulting from it, such as anxiety about appearance, comparison, dissatisfaction with one's body. This can become one of the factors in the development of eating disorders, or negatively influence their course. Aims: The aim of the research was to describe the patterns of social media use among young adults with eating disorders attending the Anabell Center. Another goal of the research was to focus on possible excessive use of social networks and addiction to them. The research also aimed to explore interactions between social media use and eating disorders. Sample: The sample was selected through intentional purposive sampling across institutions. Clients from the Anabell Center aged 20-35 years were contacted in the spring of 2022 via email request. Nineteen interested women responded and all were included in the study. Methods: A qualitative type of research was chosen. Two methods were chosen for data collection. The questionnaire included data on eating disorders and health status, the Social Media Addiction Scale diagnostic tool, and sociodemographic...
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The Western Ideal of Beauty Portayed in Fashion Magazines and Its Influence on Vietnamese Women's Perception of Beauty
Tranová, Thi Viet Chinh ; Soukup, Martin (advisor) ; Ivanišová, Markéta (referee)
This bachelor thesis examines the impact of Western beauty standards portrayed in fashion magazines on Vietnamese women. The theoretical part provides insight into the phenomenon of beauty itself, which the author then places in the context of the media and the media's portrayal of idealized images. The thesis thus offers the most frequently repeated negative impacts on individuals who have been exposed to idealized images of beauty. The aim of this thesis was to explore the impacts of Western ideals of beauty on Vietnamese women, who differ from these standards due to their genetic and physiological predispositions. In this study a qualitative research method was used, in which thirteen Vietnamese women ranging in age from eighteen to thirty-seven were interviewed. From the results of the analyzed data, it was found that the interviewed women put little emphasis on fashion magazines in shaping their perception of beauty and self-image. Thus, two levels of findings were uncovered in the research. The first part examined the specific situations where the portrayed ideal of beauty actually influenced the perception of beauty of the participating Vietnamese women. The second part further explored the reasons why these women placed such a low value on these magazines. In summary, the analysis uncovered...
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